Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit our website or use our mobile application. They are widely used to make websites and apps work more efficiently and provide information to the owners of the site or app.

This Cookie Policy explains how NurtureWell ("we," "us," or "our") uses cookies and similar technologies on our website and mobile application (collectively, the "Service").

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the Service to function properly and cannot be disabled.

• Authentication: Keep you logged in to your account
• Security: Protect against fraud and security threats
• Session Management: Maintain your session state
• Load Balancing: Distribute traffic across our servers

2.2 Performance Cookies

These cookies help us understand how users interact with our Service.

• Analytics: Track user behavior and app performance
• Error Tracking: Identify and fix technical issues
• Speed Optimization: Improve loading times and performance

2.3 Functionality Cookies

These cookies enhance your experience by remembering your preferences.

• User Preferences: Remember your settings and choices
• Language Settings: Store your preferred language
• Theme Preferences: Remember your visual preferences
• Feature Toggles: Enable/disable specific features

2.4 Targeting/Advertising Cookies

These cookies are used to deliver relevant advertisements and measure their effectiveness.

• Ad Personalization: Show relevant ads based on interests
• Campaign Tracking: Measure advertising campaign performance
• Retargeting: Show ads to users who have visited our Service

3. Specific Cookies We Use

Mobile App Storage

Our mobile app uses local storage mechanisms similar to cookies:

• AsyncStorage: Store user preferences and app state
• Secure Storage: Store authentication tokens securely
• Cache Storage: Store images and content for offline access

4. Third-Party Cookies

We may use third-party services that set their own cookies:

4.1 Analytics Services

• Google Analytics: Website and app usage analytics
• Firebase Analytics: Mobile app performance tracking

4.2 Customer Support

• Intercom/Zendesk: Customer support chat functionality

4.3 Content Delivery

• CloudFlare: Content delivery and security
• AWS CloudFront: Fast content delivery

4.4 Social Media

• Social Media Pixels: Track social media campaign effectiveness

5. How to Manage Cookies

5.1 Browser Settings

Most web browsers allow you to manage cookie preferences:

Google Chrome

1. Open Chrome and click the three dots menu
2. Select "Settings" → "Privacy and security"
3. Click "Cookies and other site data"
4. Choose your preferred cookie settings

Mozilla Firefox

1. Open Firefox and click the menu button
2. Select "Settings" → "Privacy & Security"
3. Go to "Cookies and Site Data"
4. Configure your cookie preferences

Safari

1. Open Safari and go to "Preferences"
2. Click on the "Privacy" tab
3. Choose your cookie and tracking settings

5.2 Mobile App Settings

In the NurtureWell mobile app:

1. Open the app and go to "Settings"
2. Select "Privacy & Data"
3. Choose "Cookie Preferences"
4. Toggle cookie categories on/off

5.3 Opt-Out Tools

• Google Analytics Opt-out: Browser Add-on
• Digital Advertising Alliance: Opt-out Tool
• Network Advertising Initiative: Opt-out Tool

6. Cookie Consent

6.1 Website Consent

When you first visit our website, you'll see a cookie banner asking for your consent. You can:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences
• Change your preferences anytime

6.2 Mobile App Consent

The mobile app will request permission for data collection and analytics during onboarding. You can modify these settings in the app's privacy settings.

6.3 Withdrawing Consent

You can withdraw your consent at any time by:

• Clicking the cookie preferences link in our website footer
• Adjusting settings in the mobile app
• Clearing your browser cookies
• Contacting our support team

7. Impact of Disabling Cookies

Disabling certain types of cookies may affect your experience:

7.1 Essential Cookies

Cannot be disabled as they are necessary for the Service to function. Blocking these will prevent you from using the Service.

7.2 Performance Cookies

• We cannot track and fix technical issues
• Performance improvements may not be implemented
• Error reporting may be limited

7.3 Functionality Cookies

• Your preferences will not be remembered
• You may need to re-enter settings frequently
• Personalization features may not work

7.4 Targeting/Advertising Cookies

• Ads may be less relevant to your interests
• You may see the same ads repeatedly
• Campaign effectiveness tracking is limited

8. Mobile App Data Storage

Our mobile app uses various storage mechanisms:

8.1 Local Storage

• User Preferences: App settings and configurations
• Offline Data: Content for offline access
• Cache: Images and frequently accessed data

8.2 Secure Storage

• Authentication Tokens: Encrypted login credentials
• Sensitive Data: Encrypted personal information

8.3 Analytics SDKs

• Firebase: App performance and usage analytics
• Crash Reporting: Error and crash data
• User Behavior: Feature usage patterns

9. Data Retention

Cookie and similar data retention periods:

10. International Considerations

Cookie usage varies by jurisdiction:

10.1 European Union (GDPR)

• Explicit consent required for non-essential cookies
• Granular consent options provided
• Easy withdrawal of consent

10.2 California (CCPA)

• Right to know what data is collected
• Right to opt-out of data sales
• Non-discrimination for exercising rights

10.3 Other Jurisdictions

We comply with local cookie and privacy laws in all regions where we operate.

11. Updates to This Policy

We may update this Cookie Policy from time to time. Changes will be:

• Posted on this page with an updated revision date
• Notified through the app or email for significant changes
• Effective immediately upon posting

We encourage you to review this policy periodically for any changes.

12. Contact Information

If you have questions about our use of cookies or this Cookie Policy: